Gave the team an admin panel for listings and lots
Inventory stays current, so buyers do not inquire about homes already sold and the team can make updates without a developer.
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Custom Home Builder · Luxury Home Building & Remodeling · Midwest
Turning a Dated Builder Site Into a Lead Engine for Two Markets
We replaced an outdated, hard-to-update builder website with an owner-editable site and market-specific inquiry paths. Monthly inquiries rose 63%, with inquiries captured and tracked by type and source.
+0%
Monthly inquiries
- Leads
- SEO
- Lead Tracking
- Customer Experience
The Challenge
The builder's old website ran on a dated platform that was slow to update, so available homes and lots went stale and the team had little control over their own marketing. They were also expanding into a second city and needed a way to speak to that market separately, without mixing audiences or losing track of where leads came from.
What We Built
- A custom website with a simple admin panel so the team can update homes, listings and lot inventory themselves
- An interactive lot map and available-homes pages with photo galleries
- A dedicated landing page for the new market, built as the destination for that city's ad campaigns
- Separate inquiry paths for new homes, land, custom builds and remodeling, each logged with its lead source
- Automatic email notifications for every inquiry, sent from a verified domain so they land in the inbox
Why Our Design Changes Mattered
Built a stand-alone page for the new market
Each market gets a relevant inquiry path, keeping its buyers and lead sources separate.
Split the contact form by project type
Remodel, custom-build and land inquiries reach the right person with the details needed for follow-up.
Designed mobile-first
Buyers can browse homes and submit inquiries easily from their phones.
Before vs. After
Inquiries per month
+64.2% improvementBefore
5.3/mo
After
8.7/mo
Results
- Monthly inquiries up 63% after the new-market page and split inquiry forms went live
- Inquiries captured and tracked by type and source since launch
- Team now updates homes, lots and content without developer help
Services Delivered
- Website Design
- Custom CMS
- Landing Pages
- Lead Tracking
- SEO
- Paid Social Funnels
Inquiry counts from the site's form database. Monthly inquiry averages compare May to Jul with Aug to Oct 2026. Client name withheld for confidentiality.