Gave roofing its own brand and site
Roofing customers reach a focused business rather than a general construction page.
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Roofing & Exterior Contractor · Roofing, Siding, Windows & Gutters · Midwest
Launching a New Roofing Brand With Tracking Built In From Day One
We launched a separate roofing brand and website with a focused inspection-request funnel and source tracking from day one. The new site reached the top 10 on Google for roofing searches within 3 months of launch.
Top 10
On Google for roofing searches within 3 months
- Lead Tracking
- SEO
- Leads
The Challenge
Roofing was buried inside a general construction brand, so roofing customers weren't finding it and ad results were hard to measure. The new brand needed to start getting leads immediately, with no search history.
What We Built
- A new roofing brand and website separate from the parent construction company
- Dedicated pages for roof repair, replacement, siding, windows and gutters
- One clear inspection-request action on every page and a short online form
- Instant notifications to the team when inspection requests arrive
- Source tracking for every request, with conversion tracking live from launch
Why Our Design Changes Mattered
Used one clear inspection-request action
Every page leads to the same next step, keeping the conversion funnel focused.
Kept the request form short
Homeowners can submit inspection requests with less friction, and the team receives instant notifications.
Tracked each request to its source
Roofing requests and marketing results are measured separately from the parent construction company.
Results
- The new site reached the top 10 on Google for roofing searches within 3 months of launch
- One clear inspection-request action on every page, a short form and instant notifications support follow-up
- Requests are tracked to source for the stand-alone roofing brand
Services Delivered
- Brand Launch
- Website Design
- Local SEO
- Conversion Tracking
- Lead Forms
Google roofing-search ranking result within 3 months of the new site’s launch. Source tracking was live from launch; no lead-growth or lead-cost result is claimed. Client name withheld for confidentiality.