Restaurant, Catering & Retail Sauces
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    Barbecue & Catering Business · Restaurant, Catering & Retail Sauces · Midwest

    One Website for Catering Leads, Online Orders and Event Operations

    We connected website catering inquiries to quoting, contracts and event operations. The new site and catering inquiry flow helped drive a 9% year-over-year revenue increase.

    +0%

    Revenue year over year

    • Leads
    • E-Commerce
    • Lead Tracking
    • Automation

    The Challenge

    Catering clients and sauce shoppers were landing on the same pages with very different goals. On the back end, catering inquiries lived in email threads and spreadsheets, so quotes, invoices and event prep were tracked by hand and leads slipped through the cracks.

    What We Built

    • Separate journeys for catering, food truck, rib nights and the online sauce & rub shop
    • A catering inquiry form that drops straight into a sales pipeline in OXN Connect
    • Quote, invoicing and accounting sync so accepted quotes move forward automatically
    • Event-day production sheets and shopping lists generated from each booked event
    • Product bundles and a streamlined shop for sauces and rubs

    Why Our Design Changes Mattered

    01

    Gave catering its own front door

    Event planners go straight to a dedicated inquiry flow instead of navigating the retail shop.

    02

    Made bundles easy to find

    Sauce and rub shoppers can choose multi-item bundles and check out without entering the catering flow.

    03

    Connected inquiries to quotes and invoices

    Every new inquiry is tracked from first message to signed contract and invoice.

    04

    Automated event prep

    Production sheets and shopping lists come from booked events, reducing manual preparation.

    Results

    • The new site and catering inquiry flow helped drive a 9% year-over-year revenue increase
    • Events booked as far out as the following summer
    • Quoting, invoicing, event prep and accounting sync keep booked events moving without manual double-entry

    Services Delivered

    • Website Design
    • E-Commerce
    • CRM Integration
    • Marketing Automation
    • Lead Tracking

    Client revenue, April to August vs. the same period the prior year. Client name withheld for confidentiality.

    Work with OXN Marketing

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