Menswear & Wedding Suiting
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    Menswear Retailer · Menswear & Wedding Suiting · Midwest

    Turning a Menswear Website Into a Wedding & Consultation Booking Machine

    We built a menswear website with online wedding-party booking, store appointment scheduling and measurement submission. Every booking is synced to OXN Connect for follow-up. In just the first 10 months of 2026, the new site brought in 281% more inquiries and 27% more visits than the old website did in all of 2025.

    +0%

    Inquiries vs. the old site's entire 2025

    +0%

    Site visits vs. the old site's entire 2025

    • Leads
    • SEO
    • Lead Tracking
    • Customer Experience

    The Challenge

    The store sells a personal, in-person experience, but the old website read like a brochure. Wedding parties and everyday shoppers had no clear way to book time, and contact details weren't flowing into the store's CRM for follow-up.

    What We Built

    • A consultation booking path and a dedicated wedding-party booking flow
    • Wedding and local suiting pages written to rank for wedding-suit searches
    • Online measurement submission so grooms and groomsmen can get started remotely
    • Every form and newsletter signup synced automatically to OXN Connect for texts and emails
    • Conversion tracking so ad platforms know which campaigns drive real bookings

    Why Our Design Changes Mattered

    01

    Put consultation booking front and center

    Customers can schedule store appointments without waiting for a phone call.

    02

    Built a separate wedding journey

    Wedding parties have a dedicated booking path and can submit measurements remotely.

    03

    Added clear local suiting information

    Shoppers can understand the store’s services before booking an in-person visit.

    04

    Synced every lead to OXN Connect

    Bookings and inquiries trigger automatic follow-up, and staff can identify submissions from the website.

    Results

    • In just the first 10 months of 2026, the new site brought in 281% more inquiries and 27% more visits than the old website did in all of 2025
    • Wedding parties can book online and submit measurements remotely
    • Customers can schedule store appointments online
    • Every booking is synced to OXN Connect for automatic follow-up

    Services Delivered

    • Website Design
    • Booking Journeys
    • Local SEO
    • CRM Integration
    • Conversion Tracking

    Inquiries and visits, January to October 2026 on the new site vs. the full year 2025 on the old site. Client name withheld for confidentiality.

    Work with OXN Marketing

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