Organized pages by material and room
Customers can identify the right materials and services before requesting a quote.
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Countertop & Stone Company · Granite & Quartz Countertops · Midwest
A Countertop Website That Captures Quote Requests With Project Details
We launched a countertop website with live showroom slab inventory and a quote flow that captures project details and photos. Leads and lead quality have already improved since launch, giving estimators more context to respond.
Better leads
More quote requests with project details
- SEO
- Leads
- Customer Experience
The Challenge
Countertop buyers want to compare materials, see real installs and know what's in stock before they visit. The old setup didn't show inventory or make it easy to request a quote with project details.
What We Built
- Dedicated pages for granite, quartz, premium quartz, kitchens, vanities and custom work
- A live showroom inventory section linked to the company's slab system
- A quote form with required project details and optional photo uploads
- Project gallery, testimonials and supplier trust badges
- Sale and promotions page for in-stock deals
Why Our Design Changes Mattered
Showed live slab inventory
Buyers can see showroom inventory online before visiting.
Captured project descriptions and photos
Quote requests arrive with context the estimator needs, reducing back-and-forth.
Added a sale page
Customers can find in-stock deals in one place.
Results
- Leads and lead quality have already improved since launch, with quote requests now arriving with project details and photos
- Live slab inventory helps customers plan showroom visits
- Material and room pages guide customers toward a relevant quote request
Services Delivered
- Website Design
- SEO Content
- Inventory Integration
- Quote Forms
Qualitative lead and lead-quality improvement since launch. Quote requests include project details and photos; no comparable full-month numeric baseline is available. Client name withheld for confidentiality.