Built the online store around purchasing
Customers can browse products, add them to a cart and check out on the site.
Back to Website Portfolio
Soil & Garden Products Business · Soil Products for Growers & Gardeners · Midwest
An Online Store With Easier Pickup and Separate Dealer Buying Paths
We built an online store with product catalog, cart and checkout, an enhanced order pickup flow, and separate dealer and retail buying paths. The client-owned handoff lets the team run the site themselves.
- Customer Experience
- E-Commerce
The Challenge
Commercial greenhouses and backyard gardeners ask very different questions about the same products. The business also needed to update pages and products themselves without calling a developer.
What We Built
- Online store capabilities with a product catalog, cart and checkout
- Online ordering with pickup-time selection and a clear ready-for-pickup flow
- Separate dealer information and ordering paths from retail customer shopping
- Clear product and ingredient information for dealers, growers and home gardeners
- A visual editor and client-owned handoff so the team can manage the site
Why Our Design Changes Mattered
Clarified order pickup
Customers select a pickup time and follow a clear ready-for-pickup process.
Separated dealer and retail paths
Dealers find relevant information and ordering options without interrupting retail shopping.
Handed over ownership and editing tools
The client owns the site, content and data, and can manage everyday updates without an agency.
Results
- Online store launched with catalog, cart and checkout
- Order pickup supports online orders, pickup-time selection and a ready-for-pickup flow
- Dealer and retail customers have separate buying paths and clear product information
- The client owns and runs the site, content and data
Services Delivered
- Website Design
- Visual CMS
- E-Commerce
- Product Content
- Site Handoff
Feature-based case study. Sales data was not shared. Client name withheld for confidentiality.