Landscaping, Hardscaping & Tree Care
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    Landscape & Maintenance Company · Landscaping, Hardscaping & Tree Care · Midwest

    Growing Website Estimate Requests 29% Year Over Year

    We restructured a landscape company's website into clear service hubs, added dedicated tree and hardscape request forms, and connected every request to instant text follow-up. Website estimate requests grew 29% year over year.

    +0%

    More website estimate requests, year over year

    +0%

    Monthly tree estimate requests, Jul to Oct vs. Jan to Jun

    • Leads
    • SEO
    • Lead Tracking
    • Automation

    The Challenge

    With landscaping, hardscaping, tree care, lawn care and snow removal under one roof, customers struggled to find the right service, and estimate requests sat in an inbox. The business wanted bigger hardscape jobs, not one-off small work.

    What We Built

    • Service hubs with dedicated pages for hardscaping, tree services, lawn care and landscaping
    • Clear estimate CTAs throughout, with 2-day estimate and 24-hour emergency promises
    • Trust signals: certified arborist badge, warranties, licensing and reviews
    • Website form fills connected to OXN Connect for instant automated texts
    • Local SEO: competitor backlink analysis, schema markup and Google Business Profile work

    Why Our Design Changes Mattered

    01

    Organized services into hubs

    Customers find their exact service in one click, and each hub ranks for its own searches.

    02

    Gave tree work its own request page

    Tree requests now have a dedicated path, so customers can submit the details needed for an estimate.

    03

    Added a hardscape consultation form

    Bigger hardscape projects come in pre-qualified, supporting the push toward larger jobs.

    04

    Connected forms to instant texts

    Leads hear back in seconds, not hours. The fastest responder usually wins the job.

    Before vs. After

    Website estimate requests (Jan to Oct)

    +28.9% improvement
    Before
    700
    After
    902

    Tree estimate requests per month

    +56.3% improvement
    Before
    20.8/mo
    After
    32.5/mo

    Results

    • Website estimate requests up 29% year over year (Jan to Oct)
    • Monthly tree estimate requests grew 56% (Jul to Oct vs. Jan to Jun 2026)
    • Every request triggers an automatic text follow-up

    Services Delivered

    • Website Optimization
    • Local SEO
    • Schema Markup
    • CRM Integration
    • Lead Automation

    Lead counts from the website's form entries. Year-over-year compares Jan to Oct 2025 with Jan to Oct 2026. Monthly tree request growth compares Jan to Jun with Jul to Oct 2026. Client name withheld for confidentiality.

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