26 Storm-Damage Inspection Requests Across 8 Markets
Insurance-focused Meta campaigns and fast, city-specific landing pages reached homeowners right after storms hit and delivered every inspection request straight to the client's CRM.
Ad Performance Breakdown
We ran two lead paths on Meta: city-specific landing pages with a free-inspection form, and Meta instant forms with insurance-focused intake questions. Every lead went straight to the client's CRM and back to Meta as a conversion signal.
The Challenge
Storm work moves fast. When hail or wind hits a town, homeowners call whoever reaches them first. This roofing company needed to show up in several markets at once, and reach homeowners who already had damage and insurance questions, not tire-kickers.
- Demand shifts town to town with every storm
- Homeowners hire whoever reaches them first
- Insurance confusion stalls many storm-damage jobs
- Needed leads delivered instantly so the team could respond fast
Our Approach
We built fast, city-specific landing pages and an insurance-focused Meta strategy, then structured one campaign across 8 markets so budget could follow the storms.
- City-specific landing pages with a single free-inspection offer
- One Meta campaign across 8 markets, with budget following demand
- Instant forms asking about insurance estimates and the damage
- Insurance-focused creative built around homeowners' biggest worry
- Every lead sent to the CRM and back to Meta as a conversion signal
Lead Quality by Service Type
These weren't vague inquiries. Homeowners described hail claims, blown-off shingles, insurance denials, tree damage and full replacements.
Ready to Grow Your Business?
Let's discuss how we can help you achieve similar results with a strategy tailored to your goals.
Inquire Today