54 Roofing Leads at $39 Each From Google Search
A dedicated roofing and siding search campaign, built to catch homeowners the moment they need a roofer, delivered 54 exclusive leads straight to the client's team.
Ad Performance Breakdown
Every dollar went to homeowners actively searching for roof repair, roof replacement and siding. We tracked both calls and form submissions, so the campaign learned from real conversations, not just clicks.
The Challenge
This contractor had built a strong reputation in remodeling, and roofing was a fast-growing part of the business. They needed a steady flow of homeowners ready to hire for roofing work, without buying shared leads that several competitors were also calling.
- Roofing demand spikes after storms and drops off in between
- Shared lead services sold the same homeowner to multiple roofers
- Roofing had to stand on its own next to the remodeling business
- Needed to know which leads came from calls vs. forms
Our Approach
We built a dedicated roofing and siding ad group targeting high-intent searches, ran it inside an established search account with strong history, and tracked every call and form so we could optimize toward booked conversations.
- Dedicated Roofing/Siding ad group, separate from remodeling campaigns
- Keywords focused on roof repair, roof replacement, siding and storm damage
- Call tracking on ads and the website, plus form conversion tracking
- Leads delivered directly to the client, never shared or resold
- Ongoing bid and keyword optimization to keep cost per lead low
Lead Quality by Service Type
Our campaigns were structured to attract homeowners ready to book roofing work.
Ready to Grow Your Business?
Let's discuss how we can help you achieve similar results with a strategy tailored to your goals.
Inquire Today