29.5K Website Visits & D2C Amazon Launch From Paid Media
Strategic Meta paid media campaigns and original content drove the majority of this organic chip brand's website traffic, launched their direct-to-consumer Amazon channel, and reached over 240K accounts.
Buy It Now Page & Amazon Launch
We designed and developed a dedicated Buy It Now landing page that funneled paid media traffic straight into purchase decisions. The page launched in April and immediately became the bridge between social ads and Amazon sales for their direct-to-consumer channel.
- 2,400 visitors driven directly to the Buy It Now page from ads
- 586 clicks pushed through to the Amazon shop page
- Custom landing page design matching brand identity
- 4-pack and 12-pack case options highlighted for D2C buyers
- Mobile-optimized for Meta paid traffic
Paid Media Drove Real Business Results
Over 60% of this brand's total website traffic came directly from the paid media campaigns and content we created. Every metric here represents action taken, not vanity numbers.
The Strategy Behind the Results
We built a paid media engine fueled by original brand content, then routed that traffic into a dedicated Buy It Now landing page that handed customers off to Amazon. The result was a measurable D2C launch instead of just social impressions.
Content Built for Conversion
Original creative highlighting their generations-old recipe and simple 4-ingredient chips, designed to stop the scroll and drive clicks.
Paid Media as the Growth Engine
Targeted Meta campaigns that drove over 60% of total site traffic and reached 241,659 accounts.
Buy It Now Funnel
Custom landing page launched in April that turned ad clicks into Amazon shoppers, sending 586 buyers to the storefront.
Page Engagement as a Bonus
2,800 page likes generated directly from ads, all driven by traffic that was already buying or considering the product.
The Outcome
By focusing paid media spend on real business outcomes, website visits, Buy It Now traffic, and Amazon shop clicks, this organic chip brand launched a direct-to-consumer channel and built measurable demand for their product instead of relying on follower counts.