300+ Leads: Driving High-Ticket Lawn Treatments & Hardscaping Jobs
Multi-platform paid advertising campaigns focused on lawn treatment programs and high-ticket hardscaping services that drove exclusive leads delivered directly to the client's own CRM.
Ad Performance Breakdown
Our dual-platform advertising strategy focused on lawn treatment programs and high-ticket hardscaping services resulted in 339 exclusive leads delivered directly to the client's own CRM, with a combined ad spend of $18,621.
The Challenge
This lawn care company in Rock Island needed to generate qualified leads for their high-ticket services, lawn treatment programs and hardscaping jobs, not just basic mowing. They needed to reach homeowners willing to invest in premium outdoor transformations and recurring lawn care services.
- Competitive market with multiple lawn care providers
- Need to attract high-ticket hardscaping and lawn treatment clients
- Seasonal demand requiring consistent lead flow year-round
- Previous advertising focused on low-margin, one-time services
Our Approach
We built targeted advertising campaigns on Meta and Google focused specifically on lawn treatment programs and high-ticket hardscaping services. The strategy prioritized reaching homeowners actively searching for premium outdoor services.
- Google Ads targeting high-intent searches for lawn treatments and hardscaping ($8,232 spend)
- Meta Ads promoting lawn treatment programs and outdoor living projects ($7,435 spend)
- Campaign structure separating high-ticket hardscaping from recurring lawn care
- Landing pages optimized for lawn treatment sign-ups and hardscaping consultations
- Continuous optimization to reduce cost per qualified lead
Lead Quality by Service Type
Our campaigns were structured to attract the right customers for their most profitable services.
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