New Website and Shopify Store Drove a 176% Conversion Rate Improvement in 15 Days
A fishing and outdoors brand launched a redesigned website and new Shopify store at the start of March. In just 15 days, the conversion rate jumped from 0.75% to 2.07%, nearly 3x more purchases per session than the old site delivered in a full month.
Before vs. After Launch
Same brand. New site and Shopify store. The conversion story speaks for itself.
Feb 1–28 · Full Month
Mar 1–15 · First 15 Days
High Traffic, Low Conversions
The existing site was pulling strong traffic but converting at just 0.75%. Visitors were arriving and leaving without buying, pointing to a disconnect between the audience and the purchase experience.
The brand needed a redesigned website and a properly built Shopify store that could turn that existing audience into actual purchases. Better UX, a cleaner product journey, and a checkout experience built for conversion were the priorities.
Redesigned for Purchase Intent
- Full website redesign focused on user journey and purchase intent
- Shopify store build with streamlined product discovery and checkout flow
- Conversion-focused architecture guiding visitors from browse to buy
- Mobile-optimized experience across all device sizes
- Analytics and e-commerce tracking configured from day one
- On-page SEO foundations and structured content for organic growth
Same Audience. Better Experience. More Conversions.
In the first 15 days after launch, the new website and Shopify store converted at 2.07%, compared to 0.75% across the entire prior month. That's a 176% improvement in conversion rate, meaning the redesign delivered nearly 3x more purchases per session right out of the gate.
The traffic arriving post-launch was converting at a dramatically higher rate, showing that the redesign didn't just look better. It worked better. The new Shopify experience gave users a cleaner path from discovery to purchase, and the early results reflect that immediately.
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